Who makes Land Rover in USA? This is a question that many car enthusiasts and potential buyers often ask. Land Rover, a renowned British luxury vehicle manufacturer, has a significant presence in the United States. In this article, we will explore the history, production, and the current manufacturer of Land Rover vehicles in the USA.
Land Rover, originally known as the Rover Company, was founded in 1948 in Solihull, England. The brand gained worldwide recognition for its all-terrain vehicles, which were designed to handle the challenging landscapes of the British countryside. Over the years, Land Rover has become synonymous with luxury, performance, and reliability, attracting a loyal customer base worldwide.
In the early 1980s, Land Rover entered the American market, and soon became a popular choice among off-road enthusiasts and luxury vehicle buyers. To cater to the growing demand in the USA, Land Rover established a manufacturing plant in the United States.
The first Land Rover manufacturing plant in the USA was located in Sterling Heights, Michigan. This plant, known as the Land Rover Sterling Heights Assembly Plant, began production in 1986. The plant was responsible for assembling Land Rover vehicles, including the Range Rover, Discovery, and Defender models. The Michigan plant played a crucial role in Land Rover’s success in the American market, producing over 1.5 million vehicles over the years.
However, in 2009, Land Rover decided to close the Sterling Heights Assembly Plant and shift its production to a new facility in Alabama. The decision was made to consolidate production and reduce costs, as well as to take advantage of the lower labor costs in the southern state.
The new manufacturing plant, known as the Land Rover Plant in Birmingham, Alabama, began production in 2011. This state-of-the-art facility has the capacity to produce 100,000 vehicles per year and is responsible for manufacturing the Range Rover, Range Rover Sport, and Range Rover Velar models. The plant has also become a significant employer in the region, providing jobs for thousands of workers.
In conclusion, Land Rover vehicles in the USA are currently manufactured by the Land Rover Plant in Birmingham, Alabama. The plant has played a vital role in the brand’s success in the American market, producing high-quality vehicles that cater to the needs of luxury vehicle buyers and off-road enthusiasts alike. As Land Rover continues to expand its presence in the USA, the Alabama plant will undoubtedly remain a cornerstone of the brand’s growth and success.
